Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your attention to.

Keeping the main thing the main thing is not easy. There are always some essential tasks that have to be done that don’t add traction to the main thing.

Nothing is normal now in Coronaville, is it? The pandemic has knocked common expectations off-center. Everything that used to happen in the regular course of business feels tentative as if those factors we relied on are no longer reliable. Uncertainty makes it certain that nothing much happens.

Meanwhile, the graphic designer is useful when an enterprise starts up, expands its product and service lines, or works to position itself to grow into new markets. So the trick for a successful graphic designer is to work at marketing your business while you are too busy with work to be marketing your business. I know this.

I was too busy so let a lot of things slide, like promoting some business. Jimmy Buffet has my theme song.

Wasting away again in Coronaville.
Looking for my lost time on the clock.
Some people say there’s a virus to blame.
But I know, it’s all my fault