Heavy-Duty Graphic Design

Why Heavy Duty

Design With Purpose

Heavy-duty design works hard. Every element has a purpose. The purpose is to communicate. There are no meaningless gimmicks, gilding, or frills. Ads are designed to sell. Magazine layout is tuned to invite reading. Logos are created and presented to establish a distinct identity.
A heavy-duty design will not make a bad idea good, an unwanted product desirable, or a frivolous service necessary. Yet properly executed, heavy-duty design will always make something that is great even better.

Art (right) developed for the table game, Rebuilding Main Street. The game is the centerpiece for an academic study of mindfulness and cooperation within city governments. Click here to view an intro video.

Parts of the Rebuilding Main street board game

Art (right) developed for the table game, Rebuilding Main Street. The game is the centerpiece for an academic study of mindfulness and cooperation within city governments. Click here to view an intro video.

It’s All Heavy Duty

Full-Service Studio

Forty-plus years as a graphic designer enables Pennie Works to offer a wide range of expertise and project management for entrepreneurs, small businesses, and non-profits in marketing, branding, and media. Since Pennie Works is plugged into a group of established professionals, PWS is a single source for projects small and large. Pennie Works Studio is also pleased to provide heavy-duty design in collaboration with the professionals you choose. Allow the studio to help you be successful.
Image: Stillwater History Museum Datebooks

The limited-edition Stillwater History Museum datebook was produced annually and sold to benefit the museum. The datebook features photographs of museum exhibits as well as stories of organizations and families from the city’s history. The datebooks sold out quickly.

STRATEGY

Brand Messaging • Digital Strategy • Marketing • Process and Asset Management

BRANDING

Logo development • Brand Standards • Brand Analysis & Positioning

PRINT AND PACKAGING

Retail Packaging • Brochures • Print Advertising • Magazines • Books • Annual Reports • Newsletters

DIGITAL

Websites • Website Content & Messaging • Landing Pages • Email Campaigns • Social Media

STRATEGIC PRESENCE

Signs • Banners • Recognition Displays • Trade Show Booth Design and Displays

ORIGINAL ART

Marketing Graphics • Illustrations • Editorial Art • Murals

They love the work

What People Are Saying

Perfect Match

“Pennie Works matched what I wanted with what I needed. With the logo toolkit he created, I can present Dear Britt clearly every place needed.”

 Brittany, Dear Britt Jewelry Design

Super Easy

Pennie Works Studio worked hard to understand my business. PWS created a branding package tuned to be effective in my target markets.”

Kristen, Masters Technology Services

Masters Technology Services logo

Blown Away

“Pennie Works Studio blew us away with their creativity, their professionalism, and the quality of their work. We could not have been more pleased with the final product, and look forward to being enthusiastic return customers in the near future.”

Melanie, co-creator of Rebuilding Main Street

Get the Guide

It’ So Confusing

File formats are baffling. If you can’t keep them straight, you are not the only one. Pennie Works Studio offers a guide to help you make sense of it. Download the pdf file explainer.

Format guide graphic

pennie works studio blog

My 2-Cents Worth

Honk, Honk

Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed, or replaced by the work of the talented designers now in the branding...

read more
The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your attention to. Keeping the main thing the main thing is not easy. There...

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The Best Change

The Best Change

I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In all these cases, the font style sheets, page footers and numbers,...

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Unreasonable Rates

Unreasonable Rates

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will be an inquiry for some service or product that is wanted, specifically...

read more
Honk, Honk

Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed, or replaced by the work of the talented designers now in the branding...

read more