What Do I Know?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald Rumsfeld. He had the gift of saying memorable things, like, “You...

”Are We the Baddies?”

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and personifies the brand to both internal and external audiences. At least...

High Hopes

I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.

A Rose by Any Other Name

The Bard expressed the idea that a rose has a brand. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the emotional connections that the giving suggests. In this segment of Logos...

March Canine of the Month

The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly rub as requested and an additional treat (if Clyde, the other dog, is distracted) on occasion. Please...

Logo Utility, Part 2

In an earlier post, I talked about how the media channels have exploded. The Savvy marketeer will match a channel or channels that best reach their target market. So far so good. The trouble comes when the logo, the very thing that says who you are, the bug that packs...