The Main Thing

Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your attention to. Keeping the main thing the main thing is not easy. There...

The Best Change

I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In all these cases, the font style sheets, page footers and numbers,...

What Do I Know?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald Rumsfeld. He had the gift of saying memorable things, like, “You...

”Are We the Baddies?”

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and personifies the brand to both internal and external audiences. At least...

High Hopes

I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.