A B O U T

The Story

Pennie Works is the enterprise of Mark Pennie, former assistant director of Oklahoma State University’s marketing office. Pennie has won numerous awards from professional organizations, including the Council for Advancement and Support of Education and the Art Directors Club.

cartoon mug of Mark PennieHis expertise in the institutional management of graphic identities and branding is widely recognized. Pennie has presented at the annual conference of the Oklahoma College Public Relations Association and College and University Public Relations Association of Pennsylvania. He is published in the peer-reviewed “Journal of Education Advancement and Marketing.”

A Studio for Heavy-Duty Design

Pennie Works Studio is north-central Oklahoma’s professional creative agency specializing in work for start-ups, nonprofits, and small businesses. Our work spans many disciplines, but the goal is the same — design for your success. From branding marks to web and social media, advertising to publishing and print, we’re up to the challenge.

At the Studio, we practice our own unique approach to the work. By keeping things focused on the why and the how, Pennie Works offers a design that strengthens the client’s purpose, not constrains it. The mission is to see the client succeed and work hard to make their enterprise successful through strategic, practical, and heavy-duty design.

OUR PROCESS

We start by asking questions. Listening and learning follow. The process ends with effective creative work. In between is a conversation in which the client’s goals are explored and understood. Heavy-duty design is not just about making something appealing. The heavy-duty design seeks to understand the how and the why of the client’s success so our deliverables fit and flow with business operations.

PARTNERS

We operate as a single-source design partner for entrepreneurs and small businesses. We collaborate on larger projects through a network of trusted professionals nationwide.

WHAT WE DO BEST

More than 45 years of designing and producing myriad creative solutions set us apart from other designers. The heavy-duty design has fit, polish, and precision only professional experience provides.

Expertise

  • Graphic Identity and Style Guides
  • Environmental Graphic Design
  • Wayfinding
  • Recognition Displays
  • Trade Show and Traveling Displays
  • Website Design
  • Quarterly and Annual Reports
  • Magazines, Brochures, Pamphlets
  • Display Print and Digital Advertising

Markets

  • Higher Education
  • Financial Institutions and Insurance
  • Food, Beverage, and Restaurant
  • Government
  • Healthcare
  • Home Building and Real Estate
  • Manufacturing
  • Museum and Non-Profit Organizations
  • Retail Business
  • Startups
  • Technology Services and Telecommunications

Think of it this way. The purpose of design is engagement. Your content is the lyric. The designer creates the music. Together you have a song.

What is Graphic Design?

Graphic design is a crucial tool that ensures you effectively communicate with the people you need to inform, motivate, or act. The American Institute of Graphic Arts (AIGA) defines graphic design as “the art and practice of planning and projecting the ideas and experiences with the visual and textual content.”
A professional graphic designer presents information visually developed through a creative process for a particular function. In simpler words, graphic design is art with a purpose. Sometimes, graphic designers are referred to as graphic artists or communication designers.