My 2-Cents

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”Are We the Baddies?”

”Are We the Baddies?”

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and...

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High Hopes

High Hopes

I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.

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A Rose by Any Other Name

A Rose by Any Other Name

The Bard expressed the idea that a rose has a brand. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the...

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March Canine of the Month

March Canine of the Month

The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly rub as requested and an additional...

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