My 2-Cents
Small Dog Blues
Clyde, also known as yippee-irritating-little-neighbor-dog, came to live with us out of the blue several years ago. He is an annoying pest that has wormed his way into this family, mostly by being a...
Logo Utility, Part 1
At any time, media constrains the form of expression. In other words, the instrument confines the art. One cannot fully express dance with a potter's wheel. One cannot fully present an opera with a...
My Typographical Thorn in the Flesh
It was ten or eleven years ago. I don't recall just when I purchased a copy of the application Fontographer. My employer, Oklahoma State University, was solving a pernicious logo problem by adopting...
A Difference Makes a Distinction
Remembering that a logo is a graphic signature, a logo should represent only one thing, your enterprise. The marketplace is crowded. Any business can get lost in the clamor for attention. Your...
What’s a Logo Anyway
I am not going to offer a dictionary definition. I would have to look it up. I am much too lazy for that. I am offering the pragmatic definition that comes from 40 years of thinking about logos, of...
Logo Blues
It's not easy coming up with the right logo. I know it. And if you have ever tried, you know it too. Every once and awhile, one design emerges. It hits all the buttons and just resonates. It...
The Main Thing
Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your...
The Best Change
I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In...
What Do I Know?
I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald...
”Are We the Baddies?”
Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and...