My 2-Cents

Small Dog Blues

Small Dog Blues

Clyde, also known as yippee-irritating-little-neighbor-dog, came to live with us out of the blue several years ago. He is an annoying pest that has wormed his way into this family, mostly by being a...

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Logo Utility, Part 1

Logo Utility, Part 1

At any time, media constrains the form of expression. In other words, the instrument confines the art. One cannot fully express dance with a potter's wheel. One cannot fully present an opera with a...

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The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your...

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The Best Change

The Best Change

I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In...

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What Do I Know?

What Do I Know?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald...

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”Are We the Baddies?”

”Are We the Baddies?”

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and...

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