My 2-Cents
When Reading Matters the Most
I tell people the purpose of graphic design is to communicate a message other than the art itself. The best illustration is comparing design to music with lyrics. The message is the text in the...
Caffeinated Entrepreneurs
I presented Pennie Works Studio to everyone at Stillwater's 1 Million Cups May event. I mention this because I have been negligent with my blog posts and am trying to catch up. So even though I know...
Beware, Alligators Are About
Years ago, the university sent me to a conference at a resort in South Carolina. The resort is in the barrier area on the coast, Kiawah Island. Anyway, lagoons we’re scattered throughout the...
Unreasonable Rates
Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...
Honk, Honk
Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...
The Main Thing
Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your...
The Best Change
I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In...
What Do I Know?
I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald...
”Are We the Baddies?”
Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and...
High Hopes
I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.
A Rose by Any Other Name
The Bard expressed the idea that a rose has a brand. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the...
March Canine of the Month
The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly rub as requested and an additional...
When Reading Matters the Most
I tell people the purpose of graphic design is to communicate a message other than the art itself. The best illustration is comparing design to music with lyrics. The message is the text in the...
Caffeinated Entrepreneurs
I presented Pennie Works Studio to everyone at Stillwater's 1 Million Cups May event. I mention this because I have been negligent with my blog posts and am trying to catch up. So even though I know...
Beware, Alligators Are About
Years ago, the university sent me to a conference at a resort in South Carolina. The resort is in the barrier area on the coast, Kiawah Island. Anyway, lagoons we’re scattered throughout the...
Unreasonable Rates
Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...