My 2-Cents

Caffeinated Entrepreneurs

Caffeinated Entrepreneurs

I presented Pennie Works Studio to everyone at Stillwater's 1 Million Cups May event. I mention this because I have been negligent with my blog posts and am trying to catch up. So even though I know...

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Unreasonable Rates

Unreasonable Rates

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...

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Honk, Honk

Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...

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The Main Thing

The Main Thing

Running your own business is a job of balancing tasks. Doing the thing which produces the best return is the main thing if one is to prosper. The main thing has to be the thing you give all your...

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The Best Change

The Best Change

I just delivered art on an annual report and a 72-page magazine. This is my 3rd time on both yearly publications. I have another repeating magazine scheduled to go into production on February 1. In...

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What Do I Know?

What Do I Know?

I retired from OSU two years ago. I have learned a few things in the transition. None of them will change your life. All I can say is they changed mine. Which oddly enough, reminds me of Donald...

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”Are We the Baddies?”

”Are We the Baddies?”

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo — in this case a skull — focuses and...

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High Hopes

High Hopes

I went with my wife to Tanzania some years back. I saw the weight of poverty and lack of access to capital that causes their economy to struggle. This is why I am so excited about the work that Kiva does.

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A Rose by Any Other Name

A Rose by Any Other Name

The Bard expressed the idea that a rose has a brand. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the...

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March Canine of the Month

March Canine of the Month

The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly rub as requested and an additional...

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Logo Utility, Part 2

Logo Utility, Part 2

In an earlier post, I talked about how the media channels have exploded. The Savvy marketeer will match a channel or channels that best reach their target market. So far so good. The trouble comes...

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Caffeinated Entrepreneurs

Caffeinated Entrepreneurs

I presented Pennie Works Studio to everyone at Stillwater's 1 Million Cups May event. I mention this because I have been negligent with my blog posts and am trying to catch up. So even though I know...

read more
Unreasonable Rates

Unreasonable Rates

Stillwater, Oklahoma, the city of my residence, has a FB group that is the place for its citizens to rant, rave, seek recommendations, and get general information. Every once in a while, there will...

read more
Honk, Honk

Honk, Honk

Since leaving service to the university, from time to time I go through campus to see what has changed and what hasn’t. Some high-profile design projects of mine have expired and have been removed,...

read more