It was ten or eleven years ago. I don’t recall just when I purchased a copy of the application Fontographer. My employer, Oklahoma State University, was solving a pernicious logo problem by adopting a mark as the primary university logo from a pantheon of marks...
Remembering that a logo is a graphic signature, a logo should represent only one thing, your enterprise. The marketplace is crowded. Any business can get lost in the clamor for attention. Your success is dependent on your enterprise having its voice. Make yourself...
