Heavy-Duty Graphic Design

Why Heavy Duty

Design With Purpose

Heavy-duty design works hard. Every element has a purpose — to communicate. There are no meaningless gimmicks, gilding, or frills. Ads are designed to sell. The magazine layout is tuned to invite reading. Logos are created and presented to establish a distinct identity.
A heavy-duty design will not turn a bad idea good, an unwanted product desirable, or a frivolous service necessary. Yet properly executed, heavy-duty design will always make something great even better.
Parts of the Rebuilding Main street board game

Art (right) was developed for the table game Rebuilding Main Street, which is the centerpiece of an academic study of mindfulness and cooperation within city governments. Click here to view an intro video.

It’s All Heavy Duty

Full-Service Studio

Forty-plus years as a graphic designer enables Pennie Works to offer a wide range of expertise and project management for entrepreneurs, small businesses, and non-profits in marketing, branding, and media. Since Pennie Works is plugged into a group of established professionals, PWS is a single source for projects small and large. Pennie Works Studio is also pleased to provide heavy-duty design in collaboration with the professionals you choose. Allow the studio to help you be successful.
Image: Stillwater History Museum Datebooks

The limited-edition Stillwater History Museum datebook was produced annually and sold to benefit the museum. It features photographs of museum exhibits and stories of organizations and families from the city’s history. The datebooks sold out quickly.


Brand Messaging • Digital Strategy • Marketing • Process and Asset Management


Logo development • Brand Standards • Brand Analysis & Positioning


Retail Packaging • Brochures • Print Advertising • Magazines • Books • Annual Reports • Newsletters


Websites • Website Content & Messaging • Landing Pages • Email Campaigns • Social Media


Signs • Banners • Recognition Displays • Trade show Booth Design and Displays


Marketing Graphics • Illustrations • Editorial Art • Murals

They love the work

What People Are Saying

Perfect Match

“Pennie Works matched what I wanted with what I needed. With the logo toolkit he created, I can present Dear Britt clearly every place needed.”

 Brittany, Dear Britt Jewelry Design

Super Easy

Pennie Works Studio worked hard to understand my business. PWS created a branding package tuned to be effective in my target markets.”

Kristen, Masters Technology Services

Masters Technology Services logo

Blown Away

“Pennie Works Studio blew us away with their creativity, their professionalism, and the quality of their work. We could not have been more pleased with the final product, and look forward to being enthusiastic return customers in the near future.”

Melanie, co-creator of Rebuilding Main Street