Are We the Baddies

Are We the Baddies

Below is a short video of a humorous skit about the power of a brand and its most significant trigger, the logo. It goes a long way to illustrate how the logo, in this case a skull, focuses and personifies the brand to both internal and external audiences. At least...

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A Rose By Any Other Name

A Rose By Any Other Name

The Bard expressed the idea that a rose has a brand. The term implies characteristics that the end-user expects. He or she anticipates beauty, a certain inviting fragrance, thorns and all the emotional connections that the giving suggests. In this segment of Logos...

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March Canine of the Month

March Canine of the Month

The votes have been tallied. The envelope opened. PWS announces studio dog, Chui (pronounced chewie), as the March canine of the month. Chui will receive a belly rub as requested and an additional treat (if Clyde, the other dog, is distracted) on occasion. Please...

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Logo Utility, Part 2

Logo Utility, Part 2

In an earlier post, I talked about how the media channels have exploded. The Savvy marketeer will match a channel or channels that best reach their target market. So far so good. The trouble comes when the logo, the very thing that says who you are, the bug that packs...

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Small Dog Blues

Small Dog Blues

Clyde, also known as yippee-irritating-little-neighbor-dog, came to live with us out of the blue several years ago. He is an annoying pest that has wormed his way into this family, mostly by being a pretty good lap dog. Now that I am working at home, he is welcome...

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Logo Utility, Part 1

Logo Utility, Part 1

At any time, media constrains the form of expression. In other words, the instrument confines the art. One cannot fully express dance with a potter’s wheel. One cannot fully present an opera with a stick of charcoal. Graphic Design is even more dependent on media than...

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My Typographical Thorn in the Flesh

My Typographical Thorn in the Flesh

It was ten or eleven years ago. I don’t recall just when I purchased a copy of the application Fontographer. My employer, Oklahoma State University, was solving a pernicious logo problem by adopting a mark as the primary university logo from a pantheon of marks the...

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A Difference Is a Distinction

A Difference Is a Distinction

Remembering that a logo is a graphic signature, a logo should represent only one thing, your enterprise. The marketplace is crowded. Any business can get lost in the clamor for attention. Your success is dependent on your enterprise having its voice. Make yourself...

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What’s a Logo Anyway?

What’s a Logo Anyway?

I am not going to offer a dictionary definition. I would have to look it up. I am much too lazy for that. I am offering the pragmatic definition that comes from 40 years of thinking about logos, of designing logos, of making a logo work in an enterprise graphic...

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